Rewarding loyal customers with exclusive Shopify discounts is a great way to increase retention and encourage repeat purchases. In this guide, you’ll learn how to set up a 10% discount (capped at ₹200) that is available only for loyal customers in your Shopify store using the Nex Discount Cap & Limit app.
Table of Contents
Step-by-Step Instructions
Here we show the step-by-step instructions for giving Shopify discounts for loyal customers.
Step 1: Install the Nex Discount Cap & Limit App
If you haven’t installed the Nex Discount Cap & Limit app yet, download it from the Shopify App Store.

Step 2: Click on “Create New Discount”
- In the Discount King dashboard, click on “Create New Discount”.

- Select Discount Code (for manual entry) or Automatic Discount (if you want it to apply without a code).
Step 3: Enter Shopify Discounts Details
- Discount Title
- Example: “Loyalty Reward: 10% Off (Max ₹200)”
- Discount Type
- Select Percentage Discount.
- Discount Value
- Enter 10%.
- Maximum Discount Cap
- Set the maximum discount limit to ₹200.
📌 Example Calculation:
- If a customer’s order is ₹1,000, they get a ₹100 discount (10%).
- If an order is ₹3,000, they would get ₹300 off, but the discount is capped at ₹200, so they will only receive ₹200 off.

Step 4: Apply Discount to All or Specific Products
In the Applies To section, choose between:
All Products (if the discount should apply storewide).
Specific Collections (if you want the discount to apply to a specific collection).
Specific Products (if you want to limit it to selected items).

Step 5: Configure Discount Code Conditions
If applicable, set a Minimum Purchase Requirement (e.g., discount applies only for orders above ₹500).

Step 6: Select Customer Eligibility
Decide who can use the automatic discount:
All customers
Customers with specific tags

Step 7: Set Discount Usage Limits
- Limit to One Use Per Customer
- Enable “Limit to one use per customer” to prevent multiple redemptions by the same user.
- Limit Total Uses
- Set “Maximum Uses” to 200, so the discount can only be redeemed 200 times in total.

Step 8: Save and Activate the Discount
- Click Save to finalize the setup.
- Share the Discount Code with eligible customers via email, SMS, or a loyalty program dashboard.

Step 9: Go to Customer’s Section
- Select the Particular Customer
- Enter the same Customer Tag there

Testing the Discount
Test how Shopify discounts apply only to loyal customers based on tags and verify the ₹200 cap works correctly.
Test 1: Verify the Discount for Loyal Customers
- Add products to the cart and proceed to checkout.
- Enter that particular customer mail id or phone number apply the discount at checkout.
- Ensure the discount applies correctly (10% off, max ₹200).
- Ensure only ₹200 is deducted (even though 10% would be ₹500).

Test 2: Verify Non-Loyal Customers Can’t Use the Discount
- Try using the code from another customer mail id or phone number.
- Ensure the discount is not applied.

Conclusion
You’ve successfully created Shopify discounts that reward your most loyal customers while maintaining control over margins. 10% discount (capped at ₹200) that applies only to loyal customers. This setup helps you reward repeat buyers while controlling the promotion’s impact on revenue. 🚀
For more such blogs about Shopify Discounts, feel free to checkout our website checkoutguy.com
For further assistance, check the Nex Discount Cap & Limit or contact support. 🎉 Happy selling!
How to Offer a 10% Discount Up to ₹200 Only for ‘Loyal Customers’